Unlock Global Scalable Growth Opportunities

The Brief

Our client, a world leader in solid state weather radar manufacturer from North America, needed support for their international sales in order to give more bandwidth and more scope to support their customers to enhance their distribution network.

The Requirement Overview

Take product to international markets to unlock global scalable growth opportunities and strengthening the brand recognition.

To provide local expertise in targeted markets and evaluation of business opportunities to determine the potential ones for the right fit.

Provide technical, commercial and regulatory responses on behalf of the client for their customers.

To assist in closing deals by partnering with the client teams and to learn niche aspects of radar technology, its applications and market dynamics.

MARKET IMMERSION

Terra’s team engaged with the client to understand the product, underwent product& market training to develop expertise in new market verticals, meteorology and hydrology.

Identified key drivers of why a customer would want to buy their product.

Singled out on industry sectors in respective emerging markets, where radar demand is growing.

MARKET PENETRATION

Gave sales pitch and presentation on behalf of client to end customers.

Our teams attended international trade shows on the client’s behalf.

Card carrying support to represent client in different countries.

Online research for selecting right opportunity through RFPs/news items & info by local contacts.

SCALABLE EXECUTION

Utilizing our localisation & cultural expertise, language capability, network and contacts in the govt.

Strategic meetings with client and end customers for respective scope finalisation, price negotiations and closing on terms/conditions.

Study various export and regulatory laws so as to negotiate and work out the agreements without running in legal troubles.

AND SOON WE WERE WORKING ON 20M$+ BUSINESS OPPORTUNITIES

RESULTS

The world is consuming technology at a rapid rate and smaller, highly niche hi tech companies have products that are sought after on a global scale. At Terra Global Solutions we specialise in working with small to mid-size technology companies that deserve a place on the global stage.

Assisted in closing $6M in business deals.

Successfully took product to market, developed more than 10 new projects.

More than 1Terra’s senior resource directly got involved to cover different regions providing cross continent support, looked after projects in– EMEA, Asia Pacific including India & Latin America