Developing a Global Strategy

The Brief

Our client, a UK based industry leader specialising in measurement sciences, frequency referencing standards and calibration equipment for over 50 years, needed to expand into new potential markets.

The
Project Requirements

Conduct a thorough evaluation of the global time server market, with a focus on understanding vertical-specific needs.

Identify and engage with potential distributors, resellers, and partners.

Represent the client independently at industry trade shows, and technical events to drive market awareness.

Create a detailed market survey including Total Addressable Market (TAM), market segmentation and competitive analysis.

Develop and support the client’s global GTM strategy

The Strategic Approach

MARKET ENGAGEMENT

Leveraged our global team to evaluate and expand the client’s sales distribution and reseller network across key regions.

Represented the client independently over three years at major international trade shows and business meetings.

Built and nurtured relationships with potential partners through hosting distributor seminars and technical presentations.

TECHNICAL EXPERTISE & RESEARCH

Applied our deep technical understanding of the time server market for market navigation and strategic alignment.

Conducted an in-depth market survey spanning the EMEA and Asia-Pacific regions, tailored to the client’s product category.

STRATEGIC PLANNING & GTM DEVELOPMENT

Delivered a comprehensive market implementation report detailing the Total Addressable Market and five key verticals, including Defense & Aerospace, Power & Utilities, Telecoms, and the Space industry.

Collaborated closely with the client to shape a region-specific Go-To-Market (GTM) plan for successful product launch and expansion.

RESULTS

Year on year success with the client culminated in a long term partnership over multiple years.

Business grew from$1.8M to just under$6M in three years.

Successfully built a scalable channel for international distribution for a new product.

Delivered a robust GTM strategy supported by real-world insights and data.