LATEST INSIGHTS

Globe image surrounded by satellites to show GNSS market
Why 2026 Is the Year for SMEs in the Global GNSS Market
The positioning and timing technology sector has reached a critical point. Fortune Business Insights tells us that the global GNSS market (Global Satellite System) reached US $300 billion in  2024. Small to medium-sized enterprises with specialised capabilities face unprecedented opportunities to establish themselves as essential…
High tech image of a futurist middle east skyline in blues and yellows
Unlocking Middle East Opportunities for High-Tech SMEs
The Middle East represents one of the most dynamic regions for technology companies seeking international expansion. With ambitious national transformation programmes, substantial infrastructure investment, and a growing appetite for advanced technological solutions, the region presents compelling opportunities for high-tech small and medium-sized enterprises. Why the…
Bright red maple leaf glows on dark circuit board background.
Breaking into the Canadian Technology Market: Essential Support for High-Tech SMEs
Canada’s technology sector has emerged as an exciting destination for international high-tech SMEs (small and medium-sized enterprises). With its robust digital infrastructure, highly educated workforce, and government commitment to innovation, the country offers significant opportunities for tech companies seeking North American market access. However, successfully…
Image of all the different critical infrastructures of a city
Southeast Asia Critical Infrastructure Challenges: How SMEs Drive Innovation
Southeast Asia stands at an important moment in its development journey. From Singapore’s smart city initiatives to Indonesia’s ambitious infrastructure programmes, essential systems supporting transportation, telecommunications, energy, and defence are undergoing rapid transformation. What’s particularly remarkable is how small and medium-sized enterprises (SMEs) are emerging…
DSEi logo with the date of the event 9-12 september 2025
DSEI 2025: A gateway to global defence markets for Hi-tech SMEs
Unlocking international opportunities through strategic networking and expert partnership support From 9-12 September 2025, ExCeL London will host the world’s most significant defence and security exhibition, DSEI 2025. For small and medium-sized enterprises (SMEs) operating in the hi-tech sector, this biennial event represents the ideal…
How innovative technology is opening up access to broadcasting in asia, broadcast types across the ages
How innovative technology is opening up access to broadcasting in Asia
Asia‘s broadcasting sector is experiencing a transformation, driven by cutting-edge technologies which are dismantling traditional barriers and democratising media access across the continent. From the major metropolitan centres to remote rural villages, innovative solutions are ensuring that millions of people can now access, create, and…
Smart cities technology: Creating global export opportunities for hi-tech SMEs.
Smart cities technology: Creating global export opportunities for hi-tech SMEs
The rapid transformation of urban centres into intelligent, connected ecosystems is reshaping how cities operate and creating unprecedented opportunities for innovative small and medium enterprises (SMEs). Municipal authorities worldwide are seeking to address the mounting challenges of population growth, resource management, and infrastructure demands, as…
Overcoming regulatory hurdles in technical sales partnerships
Overcoming regulatory hurdles in technical sales partnerships
When expanding technical sales partnerships internationally, companies face a complex web of regulatory challenges that can derail even the most promising ventures. Understanding these hurdles and developing strategic approaches to overcome them is essential for successful global expansion. There are several areas of regulatory challenges…
The Benefits of Face-to-Face Meetings
The Benefits of Face-to-Face Meetings
Many businesses, especially those focused on the technology sector rely heavily on virtual communication. However, when expanding into new international markets, the value of face-to-face interactions at trade shows, in clients’ offices, and on-site visits cannot be overstated. These in-person engagements offer unique advantages that…
Is Your Resale and Distribution Network Really Working for You?
Is Your Resale and Distribution Network Really Working for You?
Expanding into new international markets is a significant step for any hi-tech SME. But with that step comes the challenge of building an effective resale and distribution network. Having the right distribution strategy can make or break your technology company’s international expansion. As your technology…
Business Development vs. Sales Management - What is the difference
Business Development vs. Sales Management: What is the difference?
While often used interchangeably, business development management and sales management are distinct disciplines with different focuses and objectives. Understanding the nuances between the two can help businesses optimize their growth strategies and achieve long-term success.   What is Business Development? Business development refers to the…
The two tools for sales outreach success– Telephone and CRM
The two tools for sales outreach success– Telephone and CRM
Out in the real world, where competition is fierce and customer expectations are high, having the right tools to support your sales outreach can make all the difference. While numerous technologies and strategies exist to help sales professionals, two timeless tools remain at the heart…
The Art of the Outreach: Mastering Your Sales Connections
The Art of the Outreach: Mastering Your Sales Connections
Sales outreach is not just about sending messages; it’s about forging meaningful connections that lead to opportunities. At Terra Sales Solutions we think a lot about the “how and why” of sales. We spend a lot of our time connecting with potential customers, both for…
State EDOs: Supporting US Tech Innovation on the Global Stage
State EDOs: Supporting US Tech Innovation on the Global Stage
The US technology sector is a global leader, driven by its pursuit of innovation. For tech companies, exporting presents a significant opportunity for growth, but finding your way through the complexities of international trade can be a hurdle, particularly for smaller businesses, without the resources…
Going Global - How Governments support Export
Going Global: How Governments support Export
One of the barriers to taking a business into new territories can be the costs associated with setting up new routes to market. What support is available depends on where your main business operates from. How an individual county or trading bloc approaches support for…
Why an Outsourced Tech Sales Team Wins the Market
Why an Outsourced Tech Sales Team Wins the Market
Most tech-based industries thrive on innovation and growth. As local markets mature expanding into new territories becomes the best way to generate the revenue growth that funds future innovation. But each local market has its own nuances of culture and business practice. You need to…
The benefits of partnership in technical sales
The benefits of partnership in technical sales
Over the last couple of months, we have been sharing the information we picked up from talking to our Founder Ben Cosstick and EMEA and LATAM Sales Director David Godwin. Talking about the extensive technical and engineering sales experience they both have there was an…
Are you speaking their Language
Are you speaking their Language?
In his book ‘The Loom of Language’ Frederick Bodmer says: “Language is a function of geography and of the need to communicate”. In a world increasingly connected by technology, it’s tempting to assume English is the universal language of business. But for businesses looking to…
Terra at the trade shows
Terra at the trade shows
Terra Global Solutions had a very successful 2023, and now we are planning for the new year. One of the key services we offer is representing our clients at trade shows around the world. We thought it would be good to talk to the Terra…
AI and machine learning in the financial sector.
AI and machine learning in the financial sector
In our last blog, we looked at the ways FinTech is opening up the financial services sector to innovative ways of working and how Terra’s partners are playing a key role in supporting the key players in that world. AI and machine learning underpin many…
FinTech explained
FinTech Explained
Financial Services were one of the sectors that most willingly embraced the use of technology. Notably in the “big bang” deregulation of the stock markets in 1986 which also saw the shift to screen-based electronic trading. The rate of change has only increased since then.…
Critical Infrastructure
Critical Infrastructure
There is a network of often interlinked pieces of infrastructure including physical and virtual components that are vital for the functioning of the systems and technology that we rely on in our everyday lives. The resilience and reliability of these critical infrastructures are essential for…
The challenges of entering defence markets
The challenges of entering defence markets
The defence sector is a potentially lucrative market that many companies see as an ideal place to offer their products. While this is true there are some things to consider when looking at how you intend to approach the defence industry in both your local…
Ruggedized Military Technology
Ruggedized Military Technology
Military-grade equipment, devices, and systems that are designed to withstand harsh environments are described as “ruggedized”. Conditions they are expected to work in, include high temperatures, and humidity levels, dust, and water. These systems are intended to be shock-resistant, vibration-resistant, and impact-resistant, making them suitable…
AI in Defence
AI in Defence
Artificial Intelligence (AI) is moving rapidly and looks set to transform aspects of our lives, including defence. The use of AI in the military has gained momentum in recent years, with the technology being integrated into several key aspects of defence operations, and like the…
Pushing the boundaries in space
Pushing the boundaries in space
ESA’s Jupiter Icy Moons Explorer (Juice) lifted off from Europe’s Spaceport in French Guiana 14 April. “The successful launch marks the beginning of an ambitious voyage to uncover the secrets of the ocean worlds around giant planet Jupiter.” Juice is a planetary science mission. NASA…
cooperation is key in international space programs
Cooperation is key in international space programs
In a recent article we looked at how countries benefit from starting a space programme. The investment required to enter this sector can tax the resources of smaller nations, making cooperation with other countries or international businesses one of the main ways that new entrants…
How do countries benefit from starting a space program
How do countries benefit from starting a space program?
How do countries benefit from starting a space program? The first step to understanding your customer is to understand why they do what they do, and the financial, cultural, and global benefits they have. Your customer, maybe an individual, a company or even a whole…
5 Key Factors When Deciding to Expand into Global Markets
5 Key Factors When Deciding to Expand into Global Markets
‍As businesses grow and mature, they often begin to look beyond their domestic markets for new opportunities. Some explore the possibility of exporting their products or services to other countries while others consider a direct investment in foreign markets as a way to gain access…
Expanding into India
Expanding into India
Ever wanted to grow your company in India? Diwali may now be behind us for another year, but it’s always a great time to share some insights on India and how we have worked to support international companies entering this fantastic growing country.   What…