Latest Insights

The commercial space sector’s explosive growth requires infrastructure that can withstand the harshest conditions imaginable. From positioning, navigation, and timing (PNT) systems guiding satellite constellations to test and measurement equipment ensuring mission-critical reliability, the expectations placed on suppliers have never been higher. The businesses best positioned to meet these demands often aren’t the aerospace giants … SME Innovation in Commercial Space Critical Infrastructure | Terra Global

The positioning and timing technology sector has reached a critical point. Fortune Business Insights tells us that the global GNSS market (Global Satellite System) reached US $300 billion in  2024. Small to medium-sized enterprises with specialised capabilities face unprecedented opportunities to establish themselves as essential partners in this rapidly expanding market. Converging Market Forces Three … Why 2026 Is the Year for SMEs in the Global GNSS Market

The Middle East represents one of the most dynamic regions for technology companies seeking international expansion. With ambitious national transformation programmes, substantial infrastructure investment, and a growing appetite for advanced technological solutions, the region presents compelling opportunities for high-tech small and medium-sized enterprises. Why the Middle East Matters Now Countries across the Gulf Cooperation Council … Unlocking Middle East Opportunities for High-Tech SMEs

Canada’s technology sector has emerged as an exciting destination for international high-tech SMEs (small and medium-sized enterprises). With its robust digital infrastructure, highly educated workforce, and government commitment to innovation, the country offers significant opportunities for tech companies seeking North American market access. However, successfully establishing a presence requires careful planning and targeted support mechanisms. … Breaking into the Canadian Technology Market: Essential Support for High-Tech SMEs

Southeast Asia stands at an important moment in its development journey. From Singapore’s smart city initiatives to Indonesia’s ambitious infrastructure programmes, essential systems supporting transportation, telecommunications, energy, and defence are undergoing rapid transformation. What’s particularly remarkable is how small and medium-sized enterprises (SMEs) are emerging as the key drivers of this technological revolution. The SME … Southeast Asia Critical Infrastructure Challenges: How SMEs Drive Innovation

Unlocking international opportunities through strategic networking and expert partnership support From 9-12 September 2025, ExCeL London will host the world’s most significant defence and security exhibition, DSEI 2025. For small and medium-sized enterprises (SMEs) operating in the hi-tech sector, this biennial event represents the ideal opportunity to break into one of the most lucrative and … DSEI 2025: A gateway to global defence markets for Hi-tech SMEs

Asia‘s broadcasting sector is experiencing a transformation, driven by cutting-edge technologies which are dismantling traditional barriers and democratising media access across the continent. From the major metropolitan centres to remote rural villages, innovative solutions are ensuring that millions of people can now access, create, and distribute content.   The mobile revolution The proliferation of smartphones … How innovative technology is opening up access to broadcasting in Asia

The rapid transformation of urban centres into intelligent, connected ecosystems is reshaping how cities operate and creating unprecedented opportunities for innovative small and medium enterprises (SMEs). Municipal authorities worldwide are seeking to address the mounting challenges of population growth, resource management, and infrastructure demands, as well as enhancing citizen services, reducing costs, and improving sustainability. … Smart cities technology: Creating global export opportunities for hi-tech SMEs

Commercial electronic systems must function reliably under the most demanding conditions imaginable. From the heat of desert battlefields to the low temperatures of high-altitude aircraft, ruggedised electronics are at the leading edge of robust engineering design. These specialised devices are built to withstand extreme conditions whilst maintaining peak performance when failure simply isn’t an option. … Built to Last: Understanding ruggedised electronics in critical applications.

When expanding technical sales partnerships internationally, companies face a complex web of regulatory challenges that can derail even the most promising ventures. Understanding these hurdles and developing strategic approaches to overcome them is essential for successful global expansion. There are several areas of regulatory challenges that businesses need to be aware of Data protection and … Overcoming regulatory hurdles in technical sales partnerships

Many businesses, especially those focused on the technology sector rely heavily on virtual communication. However, when expanding into new international markets, the value of face-to-face interactions at trade shows, in clients’ offices, and on-site visits cannot be overstated. These in-person engagements offer unique advantages that digital meetings simply cannot replicate. Building trust through personal presence … The Benefits of Face-to-Face Meetings

In 1975, RCA launched Satcom 1, the first satellite built specifically for use by the three major US television networks. This event marked a turning point in the history of broadcast distribution, marking the start of a revolution in how we consume entertainment media. Over the past 50 years, technology has continued to evolve at … From Satcom 1 to Streaming: 50 Years of Revolutionizing Broadcast Distribution

Expanding into new international markets is a significant step for any hi-tech SME. But with that step comes the challenge of building an effective resale and distribution network. Having the right distribution strategy can make or break your technology company’s international expansion. As your technology business eyes new international markets, it’s crucial to take a … Is Your Resale and Distribution Network Really Working for You?

Expanding into new global markets is not just an opportunity—it is often a necessity for sustained growth. Yet for many small and medium-sized technology firms, the traditional approach of establishing full-time international sales teams comes with significant risks and overhead costs. This is where the concept of a fractional business development director was born, and … Why tech firms should consider fractional business development directors?

While often used interchangeably, business development management and sales management are distinct disciplines with different focuses and objectives. Understanding the nuances between the two can help businesses optimize their growth strategies and achieve long-term success.   What is Business Development? Business development refers to the activities and initiatives undertaken to identify and cultivate new business … Business Development vs. Sales Management: What is the difference?

The State International Development Organizations (SIDO) holds an annual Best Practices and Training Forum, this year in Salt Lake City. Terra Global Solutions were one of the event sponsors and Global Sales Director Richard Whiteley was there to hear what the representatives of 45 states and territories had to say about promoting U.S. exports and … Reflections and takeaways from SIDO’s Best Practices & Training Forum

Terra Sales Solutions, founded in 2019 by CEO Ben Cosstick, was born from a vision to leverage his two decades of experience in international technology to assist small and mid-sized companies in expanding their reach. Initially focused on sales solutions, Terra has evolved in 2024 to embrace a broader mission: empowering businesses to achieve their … It’s all in the name; why changing your company name can help you reach your ideal client

Out in the real world, where competition is fierce and customer expectations are high, having the right tools to support your sales outreach can make all the difference. While numerous technologies and strategies exist to help sales professionals, two timeless tools remain at the heart of effective outreach: the telephone and the Customer Relationship Management … The two tools for sales outreach success– Telephone and CRM

Sales outreach is not just about sending messages; it’s about forging meaningful connections that lead to opportunities. At Terra Sales Solutions we think a lot about the “how and why” of sales. We spend a lot of our time connecting with potential customers, both for ourselves and our clients. So, we thought that we would … The Art of the Outreach: Mastering Your Sales Connections

One of the key lessons for any business is that, regardless of how effective your sales team is in the field, the quality of the back-office support team is equally important to closing deals. Terra is fortunate to have begun working with a leading Sales Administration Manager in the US, Linda McCormack. Based in upstate … Linda McCormack – bringing new service levels to Terra’s clients. 

The US technology sector is a global leader, driven by its pursuit of innovation. For tech companies, exporting presents a significant opportunity for growth, but finding your way through the complexities of international trade can be a hurdle, particularly for smaller businesses, without the resources to devote the time to the research and planning required. … State EDOs: Supporting US Tech Innovation on the Global Stage

One of the barriers to taking a business into new territories can be the costs associated with setting up new routes to market. What support is available depends on where your main business operates from. How an individual county or trading bloc approaches support for export changes with economic conditions, the prevailing political mood, and … Going Global: How Governments support Export

Most tech-based industries thrive on innovation and growth. As local markets mature expanding into new territories becomes the best way to generate the revenue growth that funds future innovation. But each local market has its own nuances of culture and business practice. You need to understand local expectations and build trust with potential partners and … Why an Outsourced Tech Sales Team Wins the Market

Over the last couple of months, we have been sharing the information we picked up from talking to our Founder Ben Cosstick and EMEA and LATAM Sales Director David Godwin. Talking about the extensive technical and engineering sales experience they both have there was an obvious question to be asked: What are the qualities a … The benefits of partnership in technical sales

In his book ‘The Loom of Language’ Frederick Bodmer says: “Language is a function of geography and of the need to communicate”. In a world increasingly connected by technology, it’s tempting to assume English is the universal language of business. But for businesses looking to connect effectively with their audience and unlock new markets, embracing … Are you speaking their Language?

Terra Global Solutions had a very successful 2023, and now we are planning for the new year. One of the key services we offer is representing our clients at trade shows around the world. We thought it would be good to talk to the Terra team about how attending trade shows benefits businesses, and our … Terra at the trade shows

One of the main attributes of a successful entrepreneur or SME working in the technology sector is the ability to see over the hill and predict what is coming next. 2023. Was the year of AI. It entered the mainstream and the public consciousness, but the innovative businesses are already looking forward to what happens … The best way to predict the future is to create it. – Peter Drucker

In our last blog, we looked at the ways FinTech is opening up the financial services sector to innovative ways of working and how Terra’s partners are playing a key role in supporting the key players in that world. AI and machine learning underpin many of the innovations in FinTech by increasing efficiency, improving risk … AI and machine learning in the financial sector

Financial Services were one of the sectors that most willingly embraced the use of technology. Notably in the “big bang” deregulation of the stock markets in 1986 which also saw the shift to screen-based electronic trading. The rate of change has only increased since then. Financial Technology, better known as FinTech, covers the use of … FinTech Explained

There is a network of often interlinked pieces of infrastructure including physical and virtual components that are vital for the functioning of the systems and technology that we rely on in our everyday lives. The resilience and reliability of these critical infrastructures are essential for the smooth functioning of society, and the economy. Disruptions or … Critical Infrastructure

The defence sector is a potentially lucrative market that many companies see as an ideal place to offer their products. While this is true there are some things to consider when looking at how you intend to approach the defence industry in both your local market and internationally. Highly regulated: The defence industry is subject … The challenges of entering defence markets

Military-grade equipment, devices, and systems that are designed to withstand harsh environments are described as “ruggedized”. Conditions they are expected to work in, include high temperatures, and humidity levels, dust, and water. These systems are intended to be shock-resistant, vibration-resistant, and impact-resistant, making them suitable for use in combat situations. As with many of the … Ruggedized Military Technology

Artificial Intelligence (AI) is moving rapidly and looks set to transform aspects of our lives, including defence. The use of AI in the military has gained momentum in recent years, with the technology being integrated into several key aspects of defence operations, and like the development of technology for use in space that we have … AI in Defence

ESA’s Jupiter Icy Moons Explorer (Juice) lifted off from Europe’s Spaceport in French Guiana 14 April. “The successful launch marks the beginning of an ambitious voyage to uncover the secrets of the ocean worlds around giant planet Jupiter.” Juice is a planetary science mission. NASA defines this as; “a grand human enterprise that seeks to … Pushing the boundaries in space

In a recent article we looked at how countries benefit from starting a space programme. The investment required to enter this sector can tax the resources of smaller nations, making cooperation with other countries or international businesses one of the main ways that new entrants gain traction in the market. Developing opportunities Space programs provide … Cooperation is key in international space programs

How do countries benefit from starting a space program? The first step to understanding your customer is to understand why they do what they do, and the financial, cultural, and global benefits they have. Your customer, maybe an individual, a company or even a whole country, but understanding them and their needs is the same. … How do countries benefit from starting a space program?

Some think Germany can be a hard market to get into, but here at Terra, we have always found working with German companies very straight forward.

‍As businesses grow and mature, they often begin to look beyond their domestic markets for new opportunities. Some explore the possibility of exporting their products or services to other countries while others consider a direct investment in foreign markets as a way to gain access to new customers and suppliers. Regardless of your current situation, … 5 Key Factors When Deciding to Expand into Global Markets

Ever wanted to grow your company in India? Diwali may now be behind us for another year, but it’s always a great time to share some insights on India and how we have worked to support international companies entering this fantastic growing country.   What are the financial advantages of expanding into India? In addition … Expanding into India

In March 2020, the global economy was hit by a wave of uncertainty due to the Covid pandemic. In most areas, not only did economic growth slow down, but also there has been a significant rise in uncertainties. It’s difficult to run any business under these circumstances. The market is less interested in new investments and businesses that don’t have an immediate impact on the bottom line. This is certainly affecting your company as well. It’s time to review your business strategy and see how you can expand your company internationally in this time of uncertainty. Let’s explore some key questions you need to ask yourself before taking that step forward:

Even if you aren’t exhibiting, an industry trade event or show is a fantastic chance to research your market, make new connections and gain inspiration.

You went to a trade show, met some great people and handed out a load of business cards and also received a lot in return, but what now?